Terms and Conditions

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Data Processing Addendum

In providing the services described in our Terms of Service [https://en.wordpress.com/tos/]
(“Terms of Service” or “Agreement”), we (the folks at Automattic) process Personal Data on
behalf of the users of those services (“Users”), for which we act as the processor under applicable
Data Protection Laws and our users act as the controllers. That Personal Data is referred to as
“Controller Data,” as further described below.
“Data Protection Laws” means any and all privacy, security and data protection laws and
regulations that apply to the Personal Data processed by processor under the Agreement, including,
as applicable, the GDPR, Member State laws implementing the GDPR, and the California
Consumer Privacy Act of 2018, as amended.
“Personal Data” means any information relating to an identified or identifiable natural person or
that is otherwise deemed personal information or personal data (or similar variations of those
terms) under Data Protection Laws.
This Data Processing Addendum (“Addendum”) to our Terms of Service explains our data
protection obligations and rights as a processor of the Controller Data, as well as the data protection
obligations and rights of our Users as the controllers. Except in respect of the data protection
obligations and rights of the parties set out in this Addendum, the provisions of the Agreement
shall remain unchanged and shall continue in force.
For Users who reside in the United States or Brazil, this Addendum is between the User and
Automattic Inc. (US), and for all other Users, this Addendum is between the User and Aut
O’Mattic Ltd. (Ireland) (each, “Automattic” or “we”).

  1. Role of the Parties
    Automattic and the User agree that with regard to the processing of the Controller Data, Automattic
    is the processor and the User is the controller.
  2. Scope of the Processing
    2.1. Automattic shall process the Controller Data on behalf of and in accordance with
    the instructions of the User. If Automattic is legally required to process Controller
    Data for another purpose, Automattic will inform the User of that legal requirement
    unless the law prohibits Automattic from doing so.

If you use our Crowdsignal service, the Crowdsignal Terms and Conditions at
https://crowdsignal.com/terms/ also apply. If you use Akismet, the Akismet Terms of Use at
https://akismet.com/tos/ also apply. And if you use WooCommerce, the WooCommerce Use
Terms at https://woocommerce.com/terms-conditions also apply.

DocuSign Envelope ID: 6893D262-08CE-4875-95C0-C6E451E668DD

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2.2. Automattic will not: (a) collect, retain, use, disclose or otherwise process the
Controller Data for any purpose other than as necessary for the specific purpose of
performing the services on behalf of the User; (b) collect, retain, use or disclose the
Controller Data for a commercial purpose other than providing the services on
behalf of the User; or (c) sell the Controller Data.
2.3. The processing of Controller Data by Automattic occurs for the purpose of
providing Automattic’s website creation and management services to our Users,
and Controller Data is comprised exclusively of personal data relating to data
subjects who use a User’s website, which may include a User’s customers,
subscribers, followers, employees or other administrative users. Controller Data
does not include content or personal data provided by any of the foregoing persons
to Automattic in that person’s capacity as a user of WordPress.com or another
service provided directly to the person by Automattic.
The type of Controller Data processed by Automattic depends on the services and
features that the User decides to implement for the User’s website, and may include
username and credentials; name; contact information, such as e-mail address,
physical address, and telephone number; billing information, such as credit card
data and billing address; website usage information, IP address, and other technical
data such as browser type, unique device identifiers, language preference, referring
site, the date and time of access, operating system, and mobile network information;
approximate location data (from IP address); information regarding interactions
with the website, such as “comments,” poll responses, “ratings,” and “likes”; and
other information directly provided to the User’s website by a visitor to the website,
such as contact form submissions.
The duration of processing corresponds to the duration of the Agreement, which is
described in the Terms of Service.
2.4. The instructions of the User are in principle conclusively stipulated and
documented in the provisions of this Addendum. Individual instructions which
deviate from the stipulations of this Addendum or which impose additional
requirements shall require Automattic’s consent.
2.5. The User is responsible for the lawfulness of the processing of the Controller Data.
In case third parties assert a claim against Automattic based on the unlawfulness of
processing Controller Data, the User shall release Automattic of any and all such
2.6. Automattic reserves the right to anonymize the Controller Data or to aggregate data
in a way which does not permit the identification of a natural person, as well as the
right to use the data in this form for purposes of designing, further developing,
optimizing, and providing its services to the User as well as to other users of the
service. The parties agree that the Controller Data rendered anonymous or
aggregated as above-mentioned are no longer classified as Controller Data in terms
of this Addendum.
DocuSign Envelope ID: 6893D262-08CE-4875-95C0-C6E451E668DD

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2.7. Automattic has the right to collect, use, and disclose any WordPress.com User Data
in accordance with the Automattic privacy policy, which is available at
https://automattic.com/privacy/. “WordPress.com User Data” means any
information collected by Automattic from or about a visitor to User’s website
(including any contributor or editor), while that visitor is logged into a
WordPress.com account. The Parties agree that Automattic’s processing of
WordPress.com User Data is independent of the services that Automattic provides
to User for the User’s website, and is not subject to this Addendum.

2.8. The parties further agree that Automattic’s processing of data to deliver interest-
based ads to the User’s website, when such ads are enabled for free WordPress.com

websites or on a website through WordAds or Jetpack Ads, is not subject to this

  1. Automattic’s Personnel Requirements
    3.1. Automattic shall require all personnel engaged in the processing of Controller Data
    to treat Controller Data as confidential.
    3.2. Automattic shall ensure that natural persons acting under Automattic’s authority
    who have access to Controller Data shall process such data only on Automattic’s
  2. Security of Processing
    4.1. Automattic shall secure Controller Data in accordance with requirements under
    Data Protection Law. Automattic takes all appropriate technical and organisational
    measures, taking into account the state of the art, the implementation costs, and the
    nature, the scope, circumstances, and purposes of the processing of Controller Data,
    as well as the different likelihood and severity of the risk to the rights and freedoms
    of the data subject, in order to ensure a level of protection appropriate to the risk of
    Controller Data.
    4.2. In particular, Automattic shall establish prior to the beginning of the processing of
    Controller Data and maintain throughout the term the technical and organisational
    measures as specified in Annex 1 to this Addendum and ensure that the processing
    of Controller Data is carried out in accordance with those measures.
    4.3. Automattic shall have the right to modify technical and organisational measures
    during the term of the Agreement, as long as they continue to comply with the
    statutory requirements.
    DocuSign Envelope ID: 6893D262-08CE-4875-95C0-C6E451E668DD

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  1. Further processors
    5.1. The User hereby authorizes Automattic to engage further processors in a general
    manner in order to provide its services to the User. For Users whose Agreement is
    with Aut O’Mattic Ltd. (Ireland), the further processors currently engaged by Aut
    O’Mattic Ltd. (Ireland) include its related companies Automattic Inc. (US) and
    Bubblestorm Management Proprietary Limited (WooCommerce). The User may
    request a complete list of further processors from Automattic. In general, no
    authorization is required for contractual relationships with service providers that
    are not actively processing Controller Data but are only concerned with the
    examination or maintenance of data processing procedures or systems by third
    parties or that involve other additional services, even if access to Controller Data
    cannot be excluded, as long as Automattic takes reasonable steps to protect the
    confidentiality of the Controller Data.
    5.2. Automattic shall make available to the User the current list of subprocessors at the
    following link: automattic.com/subprocessor-list. User should check this website
    regularly for updates. Through this link, Automattic shall provide notice to the
    User of any intended changes concerning the addition or replacement of further
    processors. The User is entitled to object to any intended change. An objection may
    only be raised by the User for important reasons which have to be proven to
    Automattic. If the User objects, Automattic is prohibited from making the intended
    change. Insofar as the User does not object within 14 days after the notification
    date, the User’s right to object to the corresponding engagement lapses. If the User
    objects, Automattic is entitled to terminate the Agreement on reasonable notice.
    5.3. The agreement between Automattic and further processors must impose the same
    obligations on the latter as those incumbent upon Automattic under this Addendum.
    The parties agree that this requirement is fulfilled if the contract has a level of
    protection corresponding to this Addendum and if the obligations laid down in
    applicable data protection laws are imposed on the further processor. In case
    Automattic engages a further processor outside of the EU, the User hereby
    authorises Automattic to conclude an agreement with another processor on behalf
    of the User based on the standard contractual clauses for the transfer of personal
    data to processors in third countries pursuant to the decision of the European
    Commission of February 5, 2010 (“SCC”) and to specify the content of the SCC in
    accordance with this Addendum. The User hereby authorizes and instructs
    Automattic to exercise the User’s rights under any SCC towards the further
    processors on its behalf in accordance with the instructions in this Addendum.
    Notwithstanding, Automattic may safeguard an adequate level of protection in a
    third country also by other means including binding corporate rules and other
    appropriate safeguards.
    5.4. Automattic shall monitor the technical and organisational measures taken by the
    further processors.
    DocuSign Envelope ID: 6893D262-08CE-4875-95C0-C6E451E668DD

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  1. Support obligations of Automattic
    6.1. Automattic shall to a reasonable extent support the User with technical and
    organisational measures in fulfilling the User’s obligation to respond to requests
    for exercising data subjects’ rights.
    6.2. Automattic shall notify the User promptly after becoming aware of any breach of
    the security of Controller Data, in particular any incidents that lead to the
    destruction, loss, alteration, or unauthorized disclosure of or access to or use of
    Controller Data (each, a “Security Incident”). The notification shall contain a
    description of:
    – the nature of the breach of Controller Data, indicating, as far as possible,
    the categories and the approximate number of affected data subjects, the categories
    and the approximate number of affected personal data sets;
    – the likely consequences of the breach of Controller Data;
    – the measures taken or proposed by Automattic to remedy the breach of
    Controller Data and, where appropriate, measures to mitigate their potential adverse
    6.3. The above details may be provided in multiple notifications as the information
    becomes available. In the event that the User is obligated to inform the supervisory
    authorities and/or data subjects of a Security Incident, Automattic shall, at the
    request of the User, assist the User to comply with these obligations.
    6.4. Automattic will take appropriate steps to promptly remediate the cause of any
    Security Incident and will reasonably cooperate with the User with respect to the
    investigation and remediation of such incident, including providing such assistance
    as required to enable User to notify and cure an alleged violation of Data Protection
    Law related to a Security Incident. Automattic will not engage in any action or
    inaction that unreasonably prevents the User from curing an alleged violation of
    Data Protection Law.
  2. Deletion and return of Controller Data
    Upon termination of the Terms of Service Automattic shall delete all Controller Data, unless
    Automattic is obligated by law to further store Controller Data.
  3. Evidence and audits
    8.1. Automattic shall ensure that the processing of Controller Data is consistent with
    this Addendum.
    8.2. Automattic shall document the implementations of the obligations under this
    Addendum in an appropriate manner and provide the User with appropriate
    evidence at the latter’s reasonable request.

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8.3. At the User’s reasonable request, Automattic shall demonstrate compliance with
the obligations under this Addendum by submitting an opinion or report from an
independent authority (e.g. an auditor) or a suitable certification by IT security or
data protection audit relating to an inspection carried out in relation to Automattic’s
data processing systems (“audit report”).

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